Attention B2B Marketers, Salespeople & Entrepreneurs!

Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.

Learn how to:

• Generate pipeline revenue and qualified leads quickly

• Execute an ABM advertising campaign in LinkedIn

• Generate millions of dollars in pipeline revenue (theoretically, no promises!)

• Develop an account-based marketing strategy for content and email nurturing

• Replicate the success of high-impact ABM direct mail campaigns

• How to do account-based targeting and advertising through Twitter, Google, and Facebook

• Build a targeted list used using various methods

• Track performance using the latest ABM-style marketing funnels

• Identify and leverage people who influence your target accounts

• Integrate cold email and other tactics into your ABM campaigns

Generate pipeline revenue and qualified leads quickly

Execute an ABM advertising campaign in LinkedIn

Generate millions of dollars in pipeline revenue (theoretically, no promises!)

Develop an account-based marketing strategy for content and email nurturing

Replicate the success of high-impact ABM direct mail campaigns

How to do account-based targeting and advertising through Twitter, Google, and Facebook

Build a targeted list used using various methods

Track performance using the latest ABM-style marketing funnels

Identify and leverage people who influence your target accounts

Integrate cold email and other tactics into your ABM campaigns

This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.

This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.

I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.