This course contains the use of artificial intelligence. Led by Dr. Amar Massoud, a seasoned expert with decades of academic and professional experience, it combines cutting-edge AI support with human insight to deliver content that is precise, practical, and easy to follow. You’ll gain the clarity of structured learning and the confidence of being guided by a recognized authority.

Artificial intelligence is reshaping every industry — and every role. AI Primer for All Employees (30 min) is a fast, practical, and non-technical introduction designed to help all staff understand what AI is, how it works in the workplace, and how to use it responsibly. Whether you work in customer service, HR, marketing, operations, or management, this course gives you the essential awareness needed to navigate AI confidently and ethically.

You’ll learn the fundamentals of AI and generative AI in simple, accessible language. Using the example of BrightWorks Retail, you’ll see how common tools — chatbots, recommendation engines, analytics dashboards, and hiring algorithms — affect daily decisions and workflows. The course highlights the four pillars of responsible AI: transparency, privacy, fairness, and compliance, making it clear how each employee contributes to ethical technology use.

You’ll also explore real risks such as bias, misinformation, over-reliance on automation, misleading chatbots, privacy issues, and emerging threats like deepfakes. Through positive and negative case studies, you’ll learn why human oversight matters and how to recognize when something “doesn’t look right.”

Finally, the course shows how organizations govern AI, how to report concerns, and how to build AI awareness, literacy, and critical thinking across teams. By the end, you’ll be ready to use AI tools wisely, support ethical practices, and play a meaningful role in shaping a trustworthy, future-ready workplace.