This course is a complete, practical system for cold outreach — from researching leads to starting real conversations and closing deals. It is designed for SDRs, founders, and sales teams who want predictable outbound results instead of random replies.

You’ll learn how to use your ICP (Ideal Customer Profile) and Value Proposition as the backbone of every message you send. We will cover how to combine email, LinkedIn, and calls into one coherent strategy, and how to automate the routine using AI-powered tools while still sounding human.

By the end of the course, you will be able to:

• Build a clear, testable ICP and value proposition instead of guessing who to contact.

• Understand when each channel works best, with practical examples and message frameworks.

• Find and verify at least 100 leads quickly using simple data-research workflows.

• Set up no-code automation in tools like Reply and Expandi to send campaigns at scale.

• Improve deliverability with warm-up tactics, sending limits, and basic spam-proofing rules.

• Master reply handling: detect intent, qualify prospects, and turn positive replies into booked calls.

• Avoid the most common outreach mistakes that quietly kill your results.

• Use benchmarks and simple dashboards to see whether your outreach is actually working and where to improve.

Build a clear, testable ICP and value proposition instead of guessing who to contact.

Understand when each channel works best, with practical examples and message frameworks.

Find and verify at least 100 leads quickly using simple data-research workflows.

Set up no-code automation in tools like Reply and Expandi to send campaigns at scale.

Improve deliverability with warm-up tactics, sending limits, and basic spam-proofing rules.

Master reply handling: detect intent, qualify prospects, and turn positive replies into booked calls.

Avoid the most common outreach mistakes that quietly kill your results.

Use benchmarks and simple dashboards to see whether your outreach is actually working and where to improve.

By the time you finish, you’ll have a full, actionable outreach system — templates, sequences, and checklists — that you can plug into your current sales process and start using the same day.