[100% OFF] Business Case Writing: Proposals That Get a Yes, 330 Tools

This course contains the use of artificial intelligence.

Proposals are rarely rejected because the idea was bad. They are rejected because the person deciding could not tell which numbers were estimates and which were wishes, and defaulted to no. Here are 330 tools to remove that doubt: 214 ready-to-use checklists, templates, procedures, matrices, AI prompts and formulas, 93 models and methods, 5 services shown on screen and 18 working files.

Open a lecture, take the template, rebuild the proposal you are working on now.

Why good proposals get refused

The costs cover the obvious things and miss the overheads. The benefit is described as better, faster, more engaged, which cannot be compared with anything else competing for the same money. The risks section says the risk is manageable, and the assumptions collapse at the first question from finance.

What changes after this course

Your case starts with a clear problem and metric. Costs are complete, benefits are measured with indicators someone will check, risks are assessed and owned, and the assumptions are tied to the market and regulation. You present it in the financial language executives expect.

What is inside: 330 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 56 downloadable resources: the lecture presentations plus 18 working files, including the payback calculator, the stakeholder register, the requirements traceability matrix and the AS-IS / TO-BE process analysis
• 214 ready-to-use tools inside the presentations:
• 45 checklists: acceptance criteria quality, critical success factor quality, decision information collection, option analysis
• 44 templates and sample documents: business problem statement, process improvement proposal, ROI calculation, budget approval process
• 38 step-by-step procedures and workflows: requirements elicitation interview, change request impact analysis, strategic option evaluation, premortem analysis
• 26 scorecards, rubrics and matrices: value-effort matrix, SWOT analysis, risk probability-impact matrix, benefits cost-effectiveness matrix
• 24 question lists and scripts: root problem diagnosis, value discovery interview, risk assessment, financial health review
• 18 ready AI prompts: business problem statement generation, stakeholder interview question generation, TO-BE improvement analysis, requirements argumentation
• 17 formulas and metric sets: process efficiency metrics, financial health metrics, HR initiative cost-benefit analysis, HR automation cost-benefit calculation
• 2 other working tools: MoSCoW prioritization, value-added activity classification
• 93 models and methods explained with examples: Business Model Canvas, A3 thinking, Working Backwards, net present value
• 5 services shown on screen, including Power BI, Tableau, Workday and HiBob

Where the tools are

• Framing and requirements (2 sections, 116 tools). Problem, goal, constraint and metric, requirements, processes and defending what you propose.
• The environment (3 sections, 65 tools). STEEPLE, SWOT, stakeholders, markets, economics, regulation, trends and ethics.
• Budget and costs (2 sections, 53 tools). What to budget, links to strategy and costing people, training and software.
• Benefits and indicators (3 sections, 64 tools). Working indicators, design, display and measurement myths.
• Risk and decisions (4 sections, 65 tools). Risk models, ISO 31000, risk culture, the three lines of defence and decision quality.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

At Wargaming we needed product management training from a Silicon Valley provider that cost 100,000 dollars for 15 people plus travel. We built a business case: the link to the business strategy, the alternatives and the return, which came from not having to hire expensive specialists from the market. At the STB TV channel I calculated the cost of turnover to convince shareholders to increase the payroll for specific roles.

How to use the course

Start with the framing sections and the payback calculator, then work through costs, benefits and risk for your own case. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 40 lectures across 15 sections, 18 hours
• 56 downloadable resources: lecture presentations and 18 working files
• 330 tools across the lessons
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Write your proposal in one line as problem, goal, constraint and metric before you open the cost template. Enrol now and start your first lesson today.