Welcome to the Data-Based Decision Making & Cost-Benefit Analysis (CBA) Program by MTF Institute

MTF Institute is a global education and research organization headquartered in Lisbon, Portugal, specializing in business, technology, finance, AI, and data-driven decision making. MTF partners with leading companies such as IBM, Intel, and Microsoft, and has trained over 700,000 students across 215 countries.

This course is led by Dr. Alex Amoroso, an academic and industry expert in research methodologies, strategy, analytics, and product development. With a distinguished doctoral degree and extensive teaching & consulting experience, Dr. Amoroso combines scientific rigor with real-world business applications to help professionals make better decisions with data.

What You Will Learn

In this course, you will develop practical skills in:

Data-Based Decision Making

• How to collect, interpret, and use data effectively

• Turning raw data into insights

• Avoiding intuition-based pitfalls and cognitive biases

• Structuring decisions in a clear and rational way

How to collect, interpret, and use data effectively

Turning raw data into insights

Avoiding intuition-based pitfalls and cognitive biases

Structuring decisions in a clear and rational way

Cost-Benefit Analysis (CBA)

• Evaluating initiatives, projects, and investments

• Quantifying costs, benefits, risks, and uncertainties

• Prioritizing projects using ROI, payback, and value frameworks

• Conducting CBAs for real business scenarios

Evaluating initiatives, projects, and investments

Quantifying costs, benefits, risks, and uncertainties

Prioritizing projects using ROI, payback, and value frameworks

Conducting CBAs for real business scenarios

Decision Frameworks & Tools

• SWOT, decision matrices, scenario planning

• KPI-driven decision making

• Analytics-based problem-solving

• Tools & technologies for data-driven evaluation

SWOT, decision matrices, scenario planning

KPI-driven decision making

Analytics-based problem-solving

Tools & technologies for data-driven evaluation

Psychology of Decision Making

• Understanding heuristics, biases, and mental shortcuts

• Emotional intelligence in leadership

• Decision making under pressure or uncertainty

• Behavioral economics in organisational contexts

Understanding heuristics, biases, and mental shortcuts

Emotional intelligence in leadership

Decision making under pressure or uncertainty

Behavioral economics in organisational contexts

Real Business Applications

You will apply these skills to:

• Innovation and R&D investments

• Digital transformation projects

• Product development decisions

• Operational and financial decisions

• KPI and dashboard evaluation

Innovation and R&D investments

Digital transformation projects

Product development decisions

Operational and financial decisions

KPI and dashboard evaluation

Why These Skills Matter (for Your Career & Business)

For companies

Reduce risk and uncertainty
Allocate resources more efficiently
Improve strategic planning
Identify new opportunities faster
Build resilient, data-driven cultures

For professionals

Become more valuable and competitive
Stand out as a data-informed decision maker
Improve career advancement potential
Build leadership and analytical credibility
Increase earning potential through high-demand skills

Today’s business leaders expect decisions supported by data, evidence, and structured analysis—not assumptions. This course gives you the skills to operate at that level.

Who This Course Is For

This program is ideal for:

• Managers & team leaders

• Analysts & business professionals

• Product managers, project managers

• Consultants & strategy professionals

• MBA or executive students

• Anyone who wants to make smarter decisions using data

Managers & team leaders

Analysts & business professionals

Product managers, project managers

Consultants & strategy professionals

MBA or executive students

Anyone who wants to make smarter decisions using data

No prior analytics experience is required—everything is explained clearly and practically.

Why This Course Stands Out

Unlike theoretical courses, this program blends:

Real-world case studies
Practical exercises
Data interpretation techniques
CBA templates & frameworks
Psychology + analytics integration

You don’t just learn what to do—you learn how to apply it in real business environments.

By the end of this course, you will be able to:

• Make decisions confidently using evidence

• Evaluate projects using CBA frameworks

• Reduce cognitive bias and decision blindspots

• Use analytics to support business recommendations

• Present decisions clearly and persuasively

• Improve your strategic and leadership capabilities

Make decisions confidently using evidence

Evaluate projects using CBA frameworks

Reduce cognitive bias and decision blindspots

Use analytics to support business recommendations

Present decisions clearly and persuasively

Improve your strategic and leadership capabilities

Join the course today

Mastering data-based decision making and CBA will transform the way you work, lead, and solve business problems.

Take the next step toward becoming a data-driven professional.