[100% OFF] General Management: Run the Whole Business, 390+ Tools

This course contains the use of artificial intelligence.

Nobody is trained to run a whole organisation. You are trained in one function, you do it well, and then you are handed everything else. Some of it comes naturally; the rest shows up as a budget you cannot question and a strategy nobody reads twice. Here are 391 tools for the rest: 246 ready-to-use templates, procedures, question lists, checklists and matrices, 117 models and methods, 20 services shown on screen and 8 working files.

Open a lecture, take the tool, apply it to the part of the business you understand least.

What general management actually demands

You can read a profit and loss statement and still not know whether the business model works. You approve a budget without knowing what decision it supports. The strategy is abandoned by March because nobody assigned owners or resources. Operations run on heroics, and the team you inherited was built for someone else's priorities.

What changes after this course

You read the business through its model, budget for decisions and run a strategy cycle with owners. KPIs cover customers, people, processes and finance, operations run on clear rhythms, and you build, pay and develop a team that can run without you in every meeting.

What is inside: 391 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 56 downloadable resources: the lecture presentations plus 8 working files, including the Plan Coverage Sheet, the operations dashboard builder, the automation return calculator, the operations stack audit and the personal energy assessment
• 246 ready-to-use tools inside the presentations:
• 71 templates and sample documents: strategy implementation plan, quarterly financial plan, crisis communication plan, stakeholder analysis matrix
• 54 step-by-step procedures and workflows: five-stage strategic planning, weighted decision matrix, operational cash flow forecasting, process mapping
• 39 question lists and scripts: CEO strategic review, organizational culture assessment, operational bottleneck diagnosis, quarterly business review
• 37 checklists: CEO effectiveness, bad strategy diagnosis, HR strategy audit, operations dashboard
• 19 scorecards, rubrics and matrices: risk assessment register, power-interest matrix, impact-effort matrix, RACI responsibility matrix
• 11 formulas and metric sets: executive function KPIs, cash conversion cycle, financial KPI calculations, employee retention metrics
• 10 ready AI prompts: process change analysis, change communication plan, operations dashboard design, workflow automation ROI
• 5 other working tools: weekly operations rhythm, stabilize-or-redesign decision tree, team effectiveness feedback exercise
• 117 models and methods explained with examples: SWOT analysis, balanced scorecard, objectives and key results, lean management
• 20 services shown on screen, including Jira, Asana, Notion, Miro and Salesforce

Where the tools are

• The top job (4 sections, 127 tools). The role, strategy, culture, product, growth, the financial toolkit, decisions under pressure and technology.
• Strategic planning (2 sections, 54 tools). The model, preparation, the strategy session, the plan and implementing change.
• Business efficiency (4 sections, 35 tools). The operating model, processes, goals, budgeting, metrics, Lean and scaling.
• Operations (3 sections, 91 tools). Processes, operational metrics, waste, operating rhythms, tooling and the operations career path.
• The team (4 sections, 114 tools). Hiring, development, deputies, motivation, pay, bonuses, retention and OKR.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

At the STB TV channel costs were managed through financial responsibility centres: each manager saw all of their costs, including a share of common costs allocated by revenue, and could question them. At Wargaming, during explosive growth, almost any expense was approved and finance only recorded spending instead of controlling it, a lesson in what happens when nobody owns the budget.

How to use the course

Start with the Plan Coverage Sheet and the top job sections, then go to strategy, operations or the team where your gaps are biggest. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 50 lectures across 18 sections, 28 hours
• 56 downloadable resources: lecture presentations and eight working files
• 391 tools across the lessons, including 20 services shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Fill in the Plan Coverage Sheet for your area and mark the part of the business you could not explain to a board tomorrow. Enrol now and start your first lesson today.