Embark on a Cutting-Edge Market Research Journey with the Elite Market Research Accelerator Program

Welcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler's Kellogg School of Management—the #1-ranked marketing school—I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President.

Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs.

Major Market Research Sections:

• Introduction to the 3 Types of Market Research & the 3 Types of Data

• Exploratory Research, including interviews, focus groups, and case studies

• Competitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)

• Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurements

• Causal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketing

• Market Sizing & Demand Forecasting using various tools and approaches

• Empirical and Longitudinal Research on brand growth, including Byron Sharp’s 7 Rules for Brand Growth

• Customer Decision Journey Mapping

• Conversion Rate Optimization (CRO)

• Marketing Psychology Research

• Lead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and Sparktoro

• Data-Driven Media Analysis

• Service Sector Analytics

• Product Performance Analytics

Introduction to the 3 Types of Market Research & the 3 Types of Data

Exploratory Research, including interviews, focus groups, and case studies

Competitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)

Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurements

Causal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketing

Market Sizing & Demand Forecasting using various tools and approaches

Empirical and Longitudinal Research on brand growth, including Byron Sharp’s 7 Rules for Brand Growth

Customer Decision Journey Mapping

Conversion Rate Optimization (CRO)

Marketing Psychology Research

Lead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and Sparktoro

Data-Driven Media Analysis

Service Sector Analytics

Product Performance Analytics

Key Market Research Topics:

• Market Research & Marketing Research

• Market Research Analysis & Market Research Analyst Training

• Competitor Analysis

• Marketing Analytics & Marketing Analysis

• Research Methods

• Qualitative & Quantitative Research

• Consumer Analytics

• Web Analytics & Conversion Rate Optimization (CRO)

Market Research & Marketing Research

Market Research Analysis & Market Research Analyst Training

Competitor Analysis

Marketing Analytics & Marketing Analysis

Research Methods

Qualitative & Quantitative Research

Consumer Analytics

Web Analytics & Conversion Rate Optimization (CRO)

This course ensures you stay ahead of the curve with today's most impactful and trending techniques in market research and marketing.