Master Course in Sales Skills and Marketing Skills

This advanced course is designed to elevate participants' sales expertise to a masterful level, covering essential topics ranging from the fundamentals of marketing and sales to in-depth discussions on various types of sales in a business context. Participants will gain insights into the nuanced relationship between marketing and sales, honing their negotiation skills for successful deal closures. Additionally, the course offers a specialized module on becoming a proficient sales analyst, providing participants with the tools and techniques needed to analyze sales data strategically.

Introduction to Marketing, Sales, and Sales Skills

• Defining marketing and its role in driving sales

• Understanding the sales process and its key components

• Introduction to essential sales skills and their significance in a competitive market

Defining marketing and its role in driving sales

Understanding the sales process and its key components

Introduction to essential sales skills and their significance in a competitive market

Types of Sales and Sales in Business

• Exploring different types of sales models (e.g., B2B, B2C, consultative selling)

• Understanding the intricacies of sales in a business context

• Case studies and real-world examples of successful sales strategies

Exploring different types of sales models (e.g., B2B, B2C, consultative selling)

Understanding the intricacies of sales in a business context

Case studies and real-world examples of successful sales strategies

Marketing Vs Sales

• Clarifying the distinctions between marketing and sales functions

• Analyzing how marketing and sales collaborate for business success

• Developing a synergistic approach for integrated marketing and sales efforts

Clarifying the distinctions between marketing and sales functions

Analyzing how marketing and sales collaborate for business success

Developing a synergistic approach for integrated marketing and sales efforts

Negotiation Skills in Sales

• Advanced negotiation techniques and strategies

• Overcoming objections and handling challenging situations

• Role-playing exercises to enhance practical negotiation skills

Advanced negotiation techniques and strategies

Overcoming objections and handling challenging situations

Role-playing exercises to enhance practical negotiation skills

How to Be a Sales Analyst

• Role and responsibilities of a sales analyst

• Analyzing sales data for informed decision-making

• Utilizing tools and technologies for effective sales analysis

Role and responsibilities of a sales analyst

Analyzing sales data for informed decision-making

Utilizing tools and technologies for effective sales analysis

Throughout the course, participants will engage in practical exercises, case studies, and simulations to apply their knowledge in realistic scenarios. The Master Course in Sales Skills aims to equip participants with the expertise required to navigate complex sales environments, make strategic decisions, and consistently achieve sales excellence. Upon completion, participants will possess the skills and confidence to lead and succeed in the dynamic field of sales !

Master Course in Sales Skills (Updated Lectures 2025)

1: Introduction to Sales Fundamentals

2: Customer Relationship Management (CRM)

3: Sales Prospecting and Lead Generation

4: Sales Presentation and Pitching Skills

5: Negotiation and Deal Closing

6: Sales Technology and Automation

7: Building a Personal Brand in Sales

8: International Sales and Cultural Competence

9: Sales Leadership and Team Management

10: Sales Innovation and Future Trends

11. B2B Sales Empowerment

12. Aligning Sales Strategy with Business Goals

13. Incentive Structures and Motivation

14. Pricing Strategies in B2B Sales

15. Sales Enablement Tools and Technologies

16. Field Specialization and Sales Roles

17. Continuous Improvement and Adaptation

Sales Skills and Marketing Skills 2.0 : Updated Lectures II (2025)

Big Data in Marketing

Case Studies in Big Data for Marketing

Capstone Project: Applying Big Data Concepts

Pricing Strategies

Market Analysis for Pricing

Cost Analysis and Pricing

Value-Based Pricing

Psychological Pricing Tactics

Dynamic Pricing Strategies

Promotional Pricing Strategies

Pricing Strategy Implementation and Optimization

Adaptability and Resilience of Marketing, Social Media, and Sales Landscape

Understanding Product Brand Positioning and Strategies

Effective Communication Skills in Marketing and Sales

Maintaining Professional Relationships in Sales and Marketing

Social Media Marketing and Creating Engaging and Respectful Content

Online Community Engagement for Diversity and Inclusion

Customer Service and Respecting Customer Privacy and Confidentiality

Sales Protocols and Etiquette Basics

Professional Presentations for Sales and Marketing Department

Customers or Clients Follow-up for Continuous Improvement

Sales Leadership Protocols

Time Management for Setting Realistic Deadlines and Goals

Personal Brand Identity , Continuous Learning and Skill Development

Adaptability in Sales, Marketing and Finding Opportunities in Adversity

Sales and Marketing Meeting Protocols - for startup ventures

Integrated Management Strategies: Optimizing Product, Sales, and Risk

Analyzing Performance, Evaluating Campaign Effectiveness

Marketing Strategies, Market Segmentation and Market Research

Marketing Analytics

Marketing and Branding for Financial Institutions

Service Brand and Brand Loyalty in Services

Analytics and Predictive Analytics of Marketing

Customer Experience Strategy

Pricing Strategies and Value-Based Pricing Approaches

Marketing Sustainability

Mobile Marketing and Leveraging Apps for Service Engagement

Positive Word-of-Mouth and Referral Marketing Skills

Influencer Marketing and Influencer Campaigns on Service Sales

Social Media Strategy

Marketing Services in Startups and Value Proposition for New Ventures

Unlocking Success: Effective Marketing and Sales Strategies

Inside Sales & Outside Sales

Data Analytics Improves Sales Performance

Stages of the Sales Funnel, Key Customer Touchpoints and Optimization Strategies

Understanding Sales Discovery - Techniques for Effective Discovery Meetings

Understanding Inclusive Marketing and Its Impact on Sales

Measuring Sales Performance: Key Metrics and KPIs

Sustainability Marketing: The Evolution of Green Marketing

Understanding Eco-Conscious Consumers & Behavioral Drivers for Green Purchasing

Crafting a Green Brand Identity

Eco-Friendly Product Design and Lifecycle: Building with Purpose

Digital Marketing and Green Brands : Leveraging Social Media for Sustainability

Understanding CSR in the Marketing Landscape

Key Performance Indicators (KPIs) for Green Marketing

The Role of AI and Technology in Sustainable Branding & Green Marketing

Strategic Insights into Pharmaceutical Sales: Navigating Stakeholders & Skills

Evolution and Trends, Emerging Trends in Consumer Products

Understanding Price Sensitivity and Demand - Retail Sales

Relationship-Building Strategies in Manufacturing Sales

VBS - Value-Based Selling

Relationship Management in Financial Sales: Building Long-Term Success

In this master course you will learn 5 major topics, (Old Lectures)

1. Introduction of marketing, sales and sales skills

2. Types of Sales and Sales in Business

3. Marketing Vs Sales

4. Negotiation skills in sales

5. How to be a sales analyst

Enroll now and learn today !