This course contains the use of artificial intelligence.

Welcome to Generative AI Content Creation . Production & Multimedia Campaigns — the practical, end-to-end generative AI ( GenAI ) course that teaches you exactly how modern studios and creators use AI to produce high-quality visual and video content creation faster than ever before.

This is the complete generative AI course for creators who want to:

• generate stunning images from prompts

• convert scripts and storyboards into video

• add motion to still images

• streamline editing and post-production

• localize videos at scale for global audiences

• automate repetitive tasks across their creative workflows

generate stunning images from prompts

convert scripts and storyboards into video

add motion to still images

streamline editing and post-production

localize videos at scale for global audiences

automate repetitive tasks across their creative workflows

Using AI tools you’ll actually use in real production — Adobe Firefly, Runway ML, Synthesia, and Make — you’ll learn how to produce content smarter, faster, and more efficiently.

Every lesson is short, practical, and designed to give you real-world skills you can use immediately.

What You’ll Learn

Generative AI Foundations

• The origins and evolution of generative AI

• Why prompt engineering matters — and how to write prompts that yield high-quality images and videos

• How GenAI fits into modern creative workflows

The origins and evolution of generative AI

Why prompt engineering matters — and how to write prompts that yield high-quality images and videos

How GenAI fits into modern creative workflows

Visual, Image & Video Production with AI

• How to generate production-ready images using Adobe Firefly

• Lip-syncing a voice to a face using Runway ML

• Turning scripts, prompts, and images into complete AI-generated videos

• Adding motion to still images using Runway ML’s motion tools

How to generate production-ready images using Adobe Firefly

Lip-syncing a voice to a face using Runway ML

Turning scripts, prompts, and images into complete AI-generated videos

Adding motion to still images using Runway ML’s motion tools

Editing & Post-Production with AI

• Branding and editing videos directly on the Runway ML timeline

• Removing objects, correcting issues, and refining visuals with AI

• Replacing video segments and adjusting scenes nondestructively

• Performing color grading and post-production enhancements with speed

Branding and editing videos directly on the Runway ML timeline

Removing objects, correcting issues, and refining visuals with AI

Replacing video segments and adjusting scenes nondestructively

Performing color grading and post-production enhancements with speed

Localization & Personalization

• Translating and localizing video using Synthesia

• Generating multilingual versions of your video content

• Adapting visual assets for new markets using Adobe Firefly

• Scaling global creative output without a full production team

Translating and localizing video using Synthesia

Generating multilingual versions of your video content

Adapting visual assets for new markets using Adobe Firefly

Scaling global creative output without a full production team

Workflow Automation

• Introduction to automated workflows using Make . com

• Creating Make scenarios that trigger AI tasks

• Connecting Runway ML with Make for seamless asset generation

• Building automated text-to-image workflows

• Building automated text-to-video workflows

• Setting up complete creative pipelines powered by AI + automation tools

Introduction to automated workflows using Make . com

Creating Make scenarios that trigger AI tasks

Connecting Runway ML with Make for seamless asset generation

Building automated text-to-image workflows

Building automated text-to-video workflows

Setting up complete creative pipelines powered by AI + automation tools

Real Projects You’ll Complete

• A set of AI-generated images created through expert prompting

• A lip-synced character video

• A script-to-video project built in Runway ML

• A motion-enhanced image sequence

• A branded, edited timeline-based video

• A localized video with voice + visuals adapted for another market

• A full Make + Runway ML text-to-image automation

• A full Make + Runway ML text-to-video automation

A set of AI-generated images created through expert prompting

A lip-synced character video

A script-to-video project built in Runway ML

A motion-enhanced image sequence

A branded, edited timeline-based video

A localized video with voice + visuals adapted for another market

A full Make + Runway ML text-to-image automation

A full Make + Runway ML text-to-video automation

Who This Course Is For

• Anyone wanting to use AI to accelerate visual and video production

• Content creators

• Social media teams

• Video editors & designers

• Marketing teams

• Production studios

• Educators & online creators

Anyone wanting to use AI to accelerate visual and video production

Content creators

Social media teams

Video editors & designers

Marketing teams

Production studios

Educators & online creators