Welcome to Program: Professional Diploma in Digital Products Management

Online option is self-paced, open for starting and finishing during the whole year.

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 218 countries and has been chosen by more than 950 000 students.

Exclusive: The Career Accelerator Edition

Why is this course unique?

By enrolling in this special edition, you unlock three strategic career advantages:

1. Dual Certification & Direct Verification Go beyond the standard. Upon completion, you will receive not only the Udemy certificate but also the Official MTF Institute Certificate and Student ID.

· Direct Validation: You will gain access to our automated system to issue your credentials instantly directly from the Institute.

· Credibility: This independent verification adds a layer of professional authority to your CV, recognized by our global partners.

2. Portfolio Building & LinkedIn Visibility In job market, visibility is everything. We don't just teach you skills; we help you showcase them.

· Show, Don't Just Tell: We encourage you to post your course projects and case studies directly to your professional profiles.

· Career Boost: Follow our guidelines to add your new certification to your LinkedIn profile correctly. This simple step significantly improves your visibility to recruiters and demonstrates your commitment to continuous professional development.

3. Access to a Global Professional Community Education is more powerful when shared. You are not learning alone.

· Network: Join thousands of professionals worldwide who trust MTF Institute.

· Stay Informed: Gain the opportunity to subscribe to our industry insights and newsletters, keeping you ahead of trends in management and technology.

Start your transformation from a student to a recognized professional today.

Short Description: 360 degree overview of a Product Owner knowledge areas. Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.

Course Content:

I. Role and Mission of a Product & Service Owner

II. Product / Service Management

III. Business and PnL Analysis

IV. Market Analysis & Customer Development

V. Vision and Roadmap

VI. Interactive Part & Capstone (Optional)

Considered Areas:

• Product owner role examples from retail banking and digital business

• Product manager VS Product owner roles

• Product owner mission

• Forces impacting Product owner’s roles

• Defining the vision

• Managing the product backlog

• Prioritizing needs

• Overseeing development stages

• Anticipating client needs

• Acting as primary liaison

• Evaluating product progress at each iteration

• Introduction to Market Analysis

• Introduction to Customer Development

• Competitive Analysis

• MVP, Сoncierge / Wizard of OZ approaches usage

• Purposes of Market Analysis and Custdev at digital business

• Role of Market and Clients Analyst

• Role of market analysis and Custdev at product development

• Introduction to Basic Market and Clients Feedback Analysis Tools

• Digital Channels building

• Practical Examples from Digital Business

• Examples from Consumer Lending, Mortgage and other product-lines of Retail Business

• Examples from leading worldwide banks

• Interactive part

Product owner role examples from retail banking and digital business

Product manager VS Product owner roles

Product owner mission

Forces impacting Product owner’s roles

Defining the vision

Managing the product backlog

Prioritizing needs

Overseeing development stages

Anticipating client needs

Acting as primary liaison

Evaluating product progress at each iteration

Introduction to Market Analysis

Introduction to Customer Development

Competitive Analysis

MVP, Сoncierge / Wizard of OZ approaches usage

Purposes of Market Analysis and Custdev at digital business

Role of Market and Clients Analyst

Role of market analysis and Custdev at product development

Introduction to Basic Market and Clients Feedback Analysis Tools

Digital Channels building

Practical Examples from Digital Business

Examples from Consumer Lending, Mortgage and other product-lines of Retail Business

Examples from leading worldwide banks

Interactive part

Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics

• Six Sigma Black Belt

Experience:

• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics:

• Business Fundamentals

• Marketing Fundamentals

• Agile

• SCRUM

• Project Management

• Marketing & Business Strategy

• Online and Digital Business

• Leadership

• Digital transformations / Strategy

• Product Management

• Product Development

• Strategic Planning & Execution

• Stakeholder Communication

• Solution Ideation & Implementation

• Continuous Process Improvement

• Budget & Resource Management

• Technical Leadership & Development

• Regulatory Compliance

• Business Process Development

• Business Fundamentals

• Non-Technical Product Management

Business Fundamentals

Marketing Fundamentals

Agile

SCRUM

Project Management

Marketing & Business Strategy

Online and Digital Business

Leadership

Digital transformations / Strategy

Product Management

Product Development

Strategic Planning & Execution

Stakeholder Communication

Solution Ideation & Implementation

Continuous Process Improvement

Budget & Resource Management

Technical Leadership & Development

Regulatory Compliance

Business Process Development

Business Fundamentals

Non-Technical Product Management