Learn practical public relations (PR) for startups in this new course from renowned instructor Dekker Fraser, MBA.

Key Public Relations Learnings:

• How one company generated $1M after only 12 days in business, using a PR-focused marketing strategy

• Dekker's "3S Formula" for Startup PR: Soliciting, Storytelling & Scaling

• How to tons of media attention and virality with minimal budget

• PR crisis communication

• Winning awards to drive sales

• Creative, unconventional approaches for PR virality

• How to leverage the advantages startups have over large companies to garner public relations attention

• Real case studies and tutorials that demonstrate my success with public relations

• Growth hacks such as advertising and direct mail pitches to journalists

• Powering search engine optimization (SEO) with public relations

• Piggybacking off bigger brands to garner media attention

• Podcast marketing

• Influencer marketing

• Building and automating media outreach lists

• Researching media outlets and journalists

• Using the latest tools such as Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximize PR

• Writing a press release

• Leveraging stories for maximum reach

• The types of stories and story angles to write

• How to interview

• Journalist relationships and pitching

• Public relations content creation and thought leadership

• Influencer relations

• Scaling your PR campaigns

• Real examples of effective public relations for product launches, personal branding, awareness marketing & more!

How one company generated $1M after only 12 days in business, using a PR-focused marketing strategy

Dekker's "3S Formula" for Startup PR: Soliciting, Storytelling & Scaling

How to tons of media attention and virality with minimal budget

PR crisis communication

Winning awards to drive sales

Creative, unconventional approaches for PR virality

How to leverage the advantages startups have over large companies to garner public relations attention

Real case studies and tutorials that demonstrate my success with public relations

Growth hacks such as advertising and direct mail pitches to journalists

Powering search engine optimization (SEO) with public relations

Piggybacking off bigger brands to garner media attention

Podcast marketing

Influencer marketing

Building and automating media outreach lists

Researching media outlets and journalists

Using the latest tools such as Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximize PR

Writing a press release

Leveraging stories for maximum reach

The types of stories and story angles to write

How to interview

Journalist relationships and pitching

Public relations content creation and thought leadership

Influencer relations

Scaling your PR campaigns

Real examples of effective public relations for product launches, personal branding, awareness marketing & more!

Dekker was the head of marketing for a Google accelerator startup where he growth hacking using modern public relations tactics. He also worked with some of the top public relations managers in the world at companies such as Sony PlayStation. He worked at a Google Ventures backed startup in Silicon Valley and has consulted with countless startups at various stages of growth.

Dekker received his MBA from the #1 ranked business school for marketing, Philip Kotler's Kellogg School of Management. He also studied at Northwestern's Medill School of Journalism and received leadership training from Columbia Business School.