This course will teach you to:

Understand the Snapchat Audience: Learn why Snapchat is the ideal platform for targeting Gen Z and young millennials, a group often underserved on other social media channels like Instagram and Facebook. You'll find out how to leverage the app's "feel-good, silly" content, including lenses, filters, and Stories, to create a strong brand halo.

Setup Snapchat Ad Account: Get a step-by-step guide to setting up a business ad account on Snapchat Ads Manager. You'll also learn about the requirements you'll need, such as a GST number, if you wish to promote under a business name.

Build an Ad Campaign: Master the steps of organized ad creation at the campaign, ad set, and ad levels. You will learn how to choose your campaign objective, whether it is awareness, engagement, traffic, leads, app promotion, or sales. How to create a manual or automatic campaign, along with the benefits of each, will also be covered.

Implement Ad Set and Targeting Options: Dive into the specifics of ad set options, including:

Bidding and Budgets: Discover how to set daily or lifetime budgets with options as low as $1. You'll also discover bidding strategies, including

auto-bids for optimal performance and max bids to control your cost per thousand impressions (CPM).

Placement: Select where your ads appear, such as in user Stories, public Stories, or Spotlight. You'll understand when to use specific placements or automatic placement.

Audience Targeting: Master how to target audiences by location, age, gender, and language. The tutorial will also explain how to utilize pre-built "lifestyle audiences" developed by Snapchat.

Advanced Targeting: Master how to target particular groups using custom audiences from your customer lists or website and leverage look-alike audiences to reach new individuals resembling your current clients.

Develop and Manage Ad Creatives: Learn how to design various types of ads, including single image, video, collection, and AR (Augmented Reality) ads. You'll also learn how to use AI to generate headlines for your ads. You'll learn how to create custom lenses and filters to generate brand awareness, which is ideal for local businesses.

Track and Optimize Performance: The course will teach you how to use Snapchat's Events Manager to connect a pixel to your website or app to track events and conversions in real time. You'll also learn about other key features like split testing (A/B testing) to determine top-performing ad variations. The class covers pacing options, such as "Standard" to spread your budget throughout the day and "Accelerated" to get results as quickly as possible. You'll also learn how to download results, manage payments, and utilize other analytics tools to ensure your campaigns are successful